Privacy policy

This Privacy Policy describes how rubygator.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at support@rubygator.com.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

 

The data gathered from orders placed on the Site serves multiple purposes. Firstly, it is utilized for order fulfillment, which includes processing payment details, arranging shipping, and sending invoices and order confirmations. Additionally, we use this Order Information to:

  • Communicate with you,
  • Conduct risk assessment for potential fraud, and
  • Provide personalized information or advertising based on your preferences, if applicable.

      Regarding the Device Information we collect, it serves the following functions:
      • Assisting in risk screening, with a particular focus on your IP address, and
      • Contributing to the overall improvement and optimization of the Site. This involves generating analytics on customer browsing and interaction patterns, as well as evaluating the effectiveness of our marketing and advertising campaigns.

      Retention

      When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

       

      Your rights

      GDPR

      If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

      Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

      CCPA

      If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 

      If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

      Cookies

      A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

      We use the following cookies to optimize your experience on our Site and to provide our services.

      Cookies Necessary for the Functioning of the Store:

      Name Function Duration
      _ab Used in connection with access to admin. 2y
      _customer_account_shop_sessions Used in combination with the _secure_account_session_id cookie to track a user's session for new customer accounts 30d
      _secure_account_session_id Used to track a user's session for new customer accounts 30d
      _secure_session_id Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. 24h
      _shopify_country For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request. session
      _shopify_m Used for managing customer privacy settings. 1y
      _shopify_tm Used for managing customer privacy settings. 30min
      _shopify_tw Used for managing customer privacy settings. 2w
      _storefront_u Used to facilitate updating customer account information. 1min
      _tracking_consent Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. 1y
      _cmp_a Used for managing customer privacy settings. 1d
      c Used in connection with checkout. 1y
      cart Used in connection with shopping cart. 2w
      cart_currency Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. 2w
      cart_sig A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. 2w
      cart_ts Used in connection with checkout. 2w
      cart_ver Used in connection with shopping cart. 2w
      checkout Used in connection with checkout. 4w
      checkout_token Used in connection with checkout. 1y
      customer_account_locale Used in connection with new customer accounts 1y
      dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
      hide_shopify_pay_for_checkout Used in connection with checkout. session
      keep_alive Used in connection with buyer localization. 2w
      master_device_id Used in connection with merchant login. 2y
      previous_step Used in connection with checkout. 1y
      discount_code Used in connection with checkout. session
      remember_me Used in connection with checkout. 1y
      secure_customer_sig Used to identify a user after they sign into a shop as a customer so they do not need to log in again. 1y
      shopify_pay Used in connection with checkout. 1y
      shopify_pay_redirect Used in connection with checkout. 1 hour, 3w or 1y depending on value
      shop_pay_accelerated Used in connection with checkout. 1y
      source_name Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app. session
      storefront_digest Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. 2y
      tracked_start_checkout Used in connection with checkout. 1y
      checkout_session_lookup Used in connection with checkout. 3w
      checkout_prefill Used in connection with checkout. 5m
      checkout_queue_token Used in connection with checkout. 1y
      checkout_queue_checkout_token Used in connection with checkout. 1y
      checkout_worker_session Used in connection with checkout. 3d
      checkout_session_token Used in connection with checkout. 3w
      checkout_session_token_<<token>> Used in connection with checkout. 3w
      cookietest Used to ensure our systems are working correctly 1m
      order Used in connection with order status page. 3w
      identity-state Used in connection with customer authentication 24h
      identity-state-<<token>> Used in connection with customer authentication 24h
      identity_customer_account_number Used in connection with customer authentication 12w
      card_update_verification_id Used in connection with checkout. 20m
      customer_account_new_login Used in connection with customer authentication 20m
      customer_account_preview Used in connection with customer authentication 7d
      customer_payment_method Used in connection with checkout. 1h
      customer_shop_pay_agreement Used in connection with checkout. 20m
      pay_update_intent_id Used in connection with checkout. 20m
      localization Used in connection with checkout. 2w
      profile_preview_token Used in connection with checkout. 5m
      login_with_shop_finalize Used in connection with customer authentication 5m
      preview_theme Used in connection with the theme editor session
      shopify-editor-unconfirmed-settings Used in connection with the theme editor 16h
      wpm-test-cookie Used to ensure our systems are working correctly. session

      Reporting and Analytics

      Name Function Duration
      _landing_page Track landing pages. 2w
      _orig_referrer Track landing pages. 2w
      _s Shopify analytics. 30min
      _shopify_d Shopify analytics. session
      _shopify_fs Shopify analytics. 30min
      _shopify_s Shopify analytics. 30min
      _shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
      _shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
      _shopify_y Shopify analytics. 1y
      _y Shopify analytics. 1y
      _shopify_ga Shopify and Google Analytics. session
      customer_auth_provider Shopify analytics. session
      customer_auth_session_created_at Shopify analytics. session
      unique_interaction_id Shopify analytics. 10min

      Shopify’s websites

      When visitors load Shopify’s websites, we generally place the following Shopify cookies:

      Cookies Necessary for the Functioning of the Sites

      Name Function Duration
      _Brochure_session Used in connection with browsing through site. -
      checkout Used in connection with Pay checkout on shop.app. 3w
      signed_in Used in connection with Shop login. 1y
      user Used in connection with Shop login. 1y

      Reporting and Analytics

      Name Function
      _landing_page Tracks landing pages.
      _orig_referrer Tracks landing pages.
      _s Shopify analytics.
      _session_id Shopify analytics
      _shopify_s Shopify analytics.
      _shopify_sa_t Shopify analytics relating to marketing & referrals.
      _shopify_uniq Shopify analytics.
      _shopify_y Shopify analytics.
      _y Shopify analytics.
      *_assignment Shopify analytics
      ab_test_* Shopify analytics.
      cart_sig Shopify analytics.
      ki_r Shopify analytics.
      ki_t Shopify analytics.

      Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

      Third parties that may place cookies

      Third Party Description Privacy Policy
      Cloudflare Shopify uses Cloudflare Network as a Service for edge routing.

      https://www.cloudflare.com/privacypolicy/

      TikTok
      RubyGator uses TikTok Pixel to measure events and maximize campaign performance, and to personalize ads.

      The following data is captured:
      • Searches done on our webshop
      • If billing information is added to checkout
      • If an order has been finalized
      • If a customer has completed registration
      • Phone number & Email
      • Data via Customer API
      • Add to cart actions
      • Checkout initiations
      • Content being viewed
      • Data via order API


      https://www.tiktok.com/legal/page/eea/privacy-policy/en

      Google Analytics
      RubyGator uses Google Analytics to track website traffic. The following data is collected:
      • Number of users
      • Session statistics
      • Approximate geolocation
      • Browser and device information

       

      The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

      You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

      Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

      Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

      Do Not Track

      Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

      Changes

      We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

      Complaints

      As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

      If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority.

      Last updated: 28-09-2023